Design innovation center

Where pioneering designs see the light of the world

Better products for more quality of life

Design innovation center

Coway has set itself the task of enabling its solutions to make more quality of life. The value of the time we spend at home plays a major role in measuring our quality of life. So we think beyond our products. With our designs we want to achieve a harmonious interplay of people, product, space and experience.

Our philosophy: joy in design

Our philosophy "Joy in Design" strives for a design that gives consumers an intuitive joy when they see, use and touch the product, and that offers them more quality of life every day.

Visually and functionally attractive

We take a closer look at what our customers need, where the product is used and how it should be used. We strive for a design that fits every lifestyle and also take details such as material, size and functions into account in order to be visually and functional.

Design a better experience

Seamless simplicity, furniture application and 360 ° design: We strive for a balance between user -friendliness and harmonization so that our products are easy to use, insert yourself wonderfully into the environment and offer the user more quality of life.

Excellent with leading prices worldwide

Fortunately, the philosophy we believe is also rewarded by the most renowned design prices. But winning awards does not necessarily define what is best and we agree. That is why we will continue to do everything we can to design pioneering solutions for everyday life.