Hello, we are coway
Hello, we are coway
Groundbreaking solutions for everyday life
Coway was founded in South Korea in 1989. We develop and research high-quality air and water cleaners as well as essential household appliances. Today Coway is a company associated with the Netmarble Group and market leader in Korea. We are proud to be able to offer our award -winning products of consumers worldwide.
Our mission: more quality of life for everyone
With the combination of technology and manual skills, we strive for the highest quality. Our goal is to understand the different dynamics of the lifestyle of our consumers and to enable them with our innovations and products.
As designated air purification experts, we can also let a fresh breeze blow in their rooms
When entering the EU market, we are particularly aware of the responsibility that we wear as the world's leading air purification experts. We want to gain consumers' trust by producing products that meet the highest requirements, and generate fresh air, which is really safe for everyone.
Our way to the future
Tirelessly looking for innovations for everyday life
1989–1999: Beginnings and the first ten years
In 1989 we started building water cleaners. The business with air purifiers was started in 1993 and in the same year we opened our research and development center. We believe that water and air are the most basic components of our lives and therefore develop our products according to the highest standards. Coway also introduced the rental system for household appliances and soon became No. 1 in the area of home care.
2001-2010: Strengthening our core business and growth
Extension of our research and development center to the SEOUL National University and the opening of our design institute.
2011–2020: Internet of Things
We have completed our International Safety Certification Center and sold over 10 million air purifiers in this decade. We have provided the "Iocare" app service through mobile connectivity, which enables easier control and maintenance. With the market launch of innovative products, we achieved total sales of almost 3 billion USD. We continuously invested in research and development and were awarded the CES innovation award in five consecutive years.
2021: Focus on the overseas business
Our first-class research and development infrastructure for the area of water and air makes it possible for us to work in the USA, Malaysia, China and Thailand, where we develop products and services especially for the individual requirements of the respective region. We maintain our central product series for the area of domestic wellness, e.g. B. our air purifiers, water filters, juicers and bidets. By implementing important marketing strategies, we accelerate sustainable business growth in overseas.